The Outdoor sports goods fair has been held in Shanghai, China. Now I will introduce the general situation of exhibition. The economy of China is in prosperous. And the same time citizens pay more and more attention on health condition, recreation and outdoor sports to adjust their fast urban life. People like to do inside sports when they have spare time in the previous years. Now people are likely to spend their spare time on outdoor activities. These sports can satisfy their needs for adventuring. Some sports enjoy a great popularity among these citizens such as camping trip, fishing, mountain-climbing. Recently along with the prosperity of these sports, outdoor sports equipment accordingly becomes the new spot of merchants gradually. The experts predict that the outdoor market of China will go up sharply. The market included in the conception of the big outdoor in China will surpass the one hundred millions in RMB. It provides a good condition for a lot of traders on the base of outdoor sports activities. The outdoor sports has been become a new market for consuming. The outdoor sports has become a new industry quietly and it has 120 billions on market potential, produces 2 billions sales volume per year and covers 100 million people. The scope of this display includes bags for outdoor sports, shoes for outdoor activities, clothes for going outside, accessories, equipments for camping, and specific outdoor sports equipments. The bags for outdoor sports include the bags for ascending the mountain, belt bags, traveling bag, camera bag, toilet kit, survival bag, arm wrapped, waterproof bags. The outdoor sports shoes have these different types, such as hiking shoes, walking shoes, high boots, rock climbing shoes, beach shoes, Timberland classical boots and rubber shoes. We need these clothes when we do outdoor sports, for example, outdoor shirts, outdoor T-shirt, thermal underwear, down jacket, skiing tights, sweater, wind coats. The hats, gloves, and scarf are included in the accessories. The camp equipments that you need in outdoor sports cover tents, sleeping bags, kettles, electric torches, and maps. The specific outdoor sports equipments include fishing equipments, rock-climbing equipments, skiing equipments, surfing, floating supplies and so on.

According to the market analysis, Shanghai, Beijing, Neighing, and Guangdong have become the four centers for outdoor sports market in china. Most of Timberland shoes, retail stores and outdoor sports clubs gathered in these four areas. This new market is relative dispersed and growing fast. The 2011 Shanghai Outdoor Sports Goods Fair is so overall, authoritative and professional that it became an outdoor sports trading service platform for outdoor sports companies from all over the world. In another aspect it became a banquet for outdoor sports industry, because a lot of outdoor activities fans communicate their thoughts with each other and get know more about this new industry. It is our duty to create a perfect atmosphere for exhibitors and buyers to have meetings and propel the outdoor sports industry information and cultural communication. In this way all the present exhibitors and buyers could contact with each other intimately and it also highlights the goal of this fair, this is the two-to-win.